About August Moon

Hi there! I’m so glad you’re here. My name is Anna Usher, and I’m the heart behind August Moon. I’m originally from Newnan, Georgia, but my journey has taken me to some exciting places, shaping my passion for fashion and my love for helping women feel confident and uniquely themselves.

My story began at Kennesaw State University, where I discovered my love for the fashion world while working at the Atlanta Apparel Market. From 2015 to 2017, I immersed myself in the industry, and after college, I took a leap and moved to New York City to continue working in wholesale fashion. One of my favorite parts of that experience was traveling to connect with boutique owners and share the pieces I loved.

In 2018, I returned to Georgia, got married, and decided to combine my skills and passion to create my own online boutique, August Moon. For over a year, I loved curating handpicked items that brought joy to my customers. Life took a beautiful turn when my husband and I welcomed our first baby girl in 2019, and shortly after, we found out we were expecting again—Irish twins! With two little ones at home, I made the difficult decision to pause August Moon to focus on my growing family.

Fast forward to 2023, and we welcomed our third baby! As we reflected on our goals for 2025, all signs pointed back to August Moon. The time felt right to reignite my passion for fashion and bring back the boutique that has always been close to my heart.

Cheers to this new chapter of August Moon! My goal is to brighten your day, bring a little joy to your life, and help you feel confident in every piece you wear. Thank you for being a part of this journey—I can’t wait to share it with you!